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The one test that tells you if you actually need DevRel

There's a single question that separates companies that need developer relations from companies that just think they do: can developers extend your product, or only use it?

The problem is always us

People are focused on who needs to watermark their AI content when the real problem is that we haven't learned how to validate claims on the internet. AI or not.

Knowing Better Doesn't Help

Treating an AI agent like a person stops you checking its work, and that would still be a problem even if these systems turn out to have an inner life - which I get at by way of our vacuum robot, a colleague's AI intern, and an engineer who says you should never test your agents.

My blog engine now speaks Bluesky too

I taught the engine to blend Mastodon and Bluesky replies into one comment thread, and picked up local search, lighter images, and dark mode on the way.

I Wish It Had Been 30% Shorter

Seven books finished across June and July, three of them excellent, and the same complaint about every one that missed - it went on too long.

2026-07-304 min readBooksCanadiana

DevRel is about what's good for them

DevRel isn't really about selling anything - it's about building a whole ecosystem so big that we can barely measure its growth because a rising tide lifts all boats.

Isn't That Pretty

It's funny how I got so bored of taking pictures that were just 'pretty,' forcing me to learn how to make the camera show things - like light, or movement, or multiple viewpoints - that nobody could actually see.

Where the Picture Finishes

The meaning of a photograph gets made by whoever is looking, and never quite where you would have bet. For a while that felt like being written out of my own pictures. It turns out to be the whole job: you build the occasion as well as you can and hand it over, and making it for yourself is the only way to make it worth receiving.

2026-07-226 min readPhotographyPhoto ThoughtsPublishing

The Shadow and the Refraction

The argument about whether AI photography counts is old and boring; the question worth having is where a photograph gets its meaning - and whether a machine that can make meaning too quietly writes the photographer out of the conversation. The same tool points two ways, and what settles which is whether you had something to say before you opened the box.

2026-07-216 min readPhotographyPhoto ThoughtsAI

The Missing Screen

Every story the camera industry tells is a claim about the picture, and most of them fall apart when you check. The gear that has actually changed anything for me changed how I behave instead, which is the part no product page can show you.

2026-07-206 min readPhotographyPhoto ThoughtsGear